Unworthy of a Green Label

If going green is to mean anything or catch on in a meaningful way it must not only be measured by a companies willingness to put on a green roof or distribute organic food. It must not only be measured by their use of energy efficient light bulbs. While it is fine to commend corporations for putting in place practices which help us all out by reducing carbon emissions, we need to stop referring them as green if they continue to have anti-family, anti-union and in general anti-employee practices.

The new green needs to be humane too. Twice this month I have seen where Wal-mart got an award for being greener than several companies which pay fair wages and offer their employees health care AND have other traditionally green practices in place. Natural Health Magazine gave them one of their top ten green company awards in their recent publication.

Wal-mart is now a part of the Twin Cities Living Green Expo, taking up a lot of floor space and ad space, while not managing to pay their workers fairly or give them health care benefits. The very wealthy owners of this mega-store have private jets which they use to come into towns and break up unions. They are responsible for burdening the hospitals of every state in which they do business because their employees use emergency rooms as the doctors they cannot afford. Essentially they fence cheap goods made with low wages abroad, forcing age-old local businesses to close in many a small town. This alone should prevent their entry into events which used to stand for something far more meaningful.

These very wealthy companies should disgust every American especially those who love following a greener ethic. These companies are not green, not by my definition. My definition of green is a company which insists on offering goods which are fair traded, locally and organicially-sourced necessary goods. They pay a living wage and give full health care. medical leave and vacation benefits to its employees. When we allow them to co-opt us because they are doing a few good things, we undermine our entire cause.

While it is true that just by their size alone they can effect a lot of green changes, they need to be told that they need to include fair labor practices in their green portrait.
These CEO’s can afford this without giving up too may golden seatbelts in their private planes.America will be a better country for it, and the Green movement will be able to attract many more members as they see that it is offers a wider umbrella. The Green movement will stand for more than green roofs and incandescent florescent lightbulbs, it will stand for people too.